Printing and Packaging
Project Overview

We partnered with leading brands in the printing and packaging industry to build a strong digital foundation and drive qualified business leads. Starting with the development of a modern, performance-driven website, our goal was to create an online presence that not only looked professional but also worked as a powerful marketing engine. From website management to targeted SEO and PPC campaigns, Toffee helped transform the client’s online visibility and lead generation capability.

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Step 1
The Challenge

The clients faced several core issues typical of traditional manufacturing sectors trying to modernize:

  • Zero SEO Visibility: The brand had no digital footprint and wasn't ranking for any relevant keywords, making it invisible to potential customers online.

  • Outdated Web Presence: There was either no website or an ineffective one that failed to reflect the company's capabilities or convert visitors.

  • Low Lead Generation: Without a digital strategy in place, the brand struggled to attract and convert quality leads from search or paid media.

Step 2
Strategy & Research

Toffee took a holistic approach, combining website development with a performance marketing framework designed to drive real business outcomes:

  • Website Development & Management: Built a responsive, SEO-friendly website optimized for user experience, conversion, and long-term scalability.

  • SEO Optimization: Conducted in-depth keyword research, technical SEO audits, on-page and off-page optimization to establish search rankings from the ground up.

  • PPC Lead Generation: Ran targeted pay-per-click campaigns to generate qualified leads while SEO efforts matured organically.

  • Performance Monitoring: Continuously optimized all digital touchpoints through analytics and performance data.


Step 3
The Results

Our strategic efforts delivered strong results across multiple touchpoints:

  • Search Ranking Achieved: From zero visibility to top-ranking positions for relevant industry keywords.

  • Lead Growth: Successfully launched and scaled lead generation through paid media and organic search.

  • Digital Transformation: Enabled a traditional business to compete confidently in a digital-first world.

Step 4
Accomplishments
  • Built and launched a high-performance website tailored to industry needs

  • Ranked the brand on Google from a starting point of zero SEO presence

  • Established a reliable lead generation pipeline through PPC and SEO

  • Helped the client transition from offline-only visibility to a measurable, conversion-driven digital presence

Frequently Ask Questions

We began with technical audits, keyword research, and site structure optimization, followed by a strong content strategy and off-page efforts—all aligned to industry-relevant search behavior.

Through tailored PPC campaigns and SEO strategies that focus on industry-specific keywords and buyer intent, we ensure high-quality lead acquisition.

We don’t just build websites, we create digital platforms that are strategically designed for SEO, lead generation, and industry-specific user journeys. Our development ensures fast load times, mobile responsiveness, and backend scalability.

We start with a clear performance strategy, align ad spend with business goals, and constantly monitor and refine campaigns for cost-efficiency and ROI. We also provide transparent reporting to show where your money is going.

Absolutely. We create optimized landing pages, blog posts, and service content tailored to your industry keywords and customer search behavior to help boost rankings and engagement.
Are you ready to start building your modern digital business?
We believe your expertise and experience make you an excellent fit for this opportunity.
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