Beauty and Wellness
Project Overview

At Toffee, we had the exciting opportunity to collaborate with multiple brands in the dynamic beauty and wellness industry. With a deep understanding of the space and a team passionate about growth, we set out to craft campaigns that were not just effective but unforgettable. Despite working with modest budgets, we turned creativity into our greatest asset. By blending smart strategy with hands-on influencer marketing, we helped brands connect with their audience in authentic, engaging ways.

Our focus was clear: deliver strong results, have fun doing it, and build a roadmap to long-term brand love. The journey was filled with insights, collaboration, and a whole lot of heart from every member of the Toffee team.

Request A Proposal
Step 1
The Challenge

The beauty and wellness space is bursting with potential, but brands often run into a few familiar hurdles:

  • Budget Limitations: Many emerging brands lacked the resources to launch extensive marketing campaigns, restricting their ability to scale.

  • High Product Prices: With premium pricing and no ongoing offers or discounts, conversions remained sluggish, especially among price-sensitive audiences.

  • Underperforming Influencer Content: Initial influencer reels failed to capture the vibe and energy of the brand, leading to poor engagement and low ROI.

  • Lack of Effective Offers: No discounts or bundles meant fewer incentives for first-time buyers, making customer acquisition all the more difficult.


Step 2
Strategy & Research

We believe that creativity thrives under constraints. Our cross-functional team of marketers, content creators, and strategists huddled (and hustled!) together to crack the code:

  • Budget-Smart, Result-Driven Strategy: Working with tight budgets didn't stop us—we turned every rupee into ROI. From low-cost high-impact campaigns to smart retargeting, we built lean and mean funnels that delivered.

  • Influencer Marketing with a Twist: We didn’t just hire influencers; we partnered with them. Our team guided content creation hands-on, ensuring every reel felt authentic, visually engaging, and aligned with the brand story.

  • Learnings from Multiple Brands: Having worked with several beauty and wellness names gave us unique insights into consumer behavior, product positioning, and what really works. This insider knowledge became our playbook for success.

  • Team-Driven Execution: Every member of the Toffee team—from media buyers to creatives—rolled up their sleeves and got involved. Brainstorms, test shoots, last-minute edits—we were in the thick of it, together.


Step 3
The Results

Despite every challenge, we delivered results that made us and our clients proud:

  • 10,000+ Orders Per Month

  • 7X Return on Ad Spend (ROAS)

  • All achieved with minimal budget and maximum hustle.

The platform’s transformation was not only strategic but also deeply collaborative. Our team worked tirelessly often late into the night bringing energy, creativity, and a shared commitment to excellence. From carefully orchestrated shoot days to celebrating every milestone, the process was a testament to the passion and dedication of everyone involved.


Step 4
Accomplishments
  • Built powerful influencer-driven campaigns

  • Increased engagement and repeat purchase rates through relatable, fun content

  • Fostered long-term partnerships with brands in the beauty and wellness sector

  • Showcased the true power of teamwork, creativity, and relentless optimism

Frequently Ask Questions

Yes! We specialize in maximizing the impact of every rupee by creating high-impact, budget-smart campaigns and strategic funnels that drive conversions.

We focus on creating compelling content that highlights the product’s value, while also introducing effective offers and bundles to drive conversions without needing steep discounts.

Our campaigns have led to significant results like 10,000+ orders per month and 7X ROAS. This success is a result of our thoughtful strategies and creative approach tailored to each brand’s needs.

Our team works closely with you to understand your brand and audience, then we develop creative strategies and content that reflect your brand’s unique story and resonate with your specific customer base.

We combine creativity with a deep understanding of the beauty and wellness industry, focusing on budget-smart strategies, effective influencer marketing, and results-driven campaigns that build long-term brand loyalty.
Are you ready to start building your modern digital business?
We believe your expertise and experience make you an excellent fit for this opportunity.
Request A Proposal