The beauty and wellness space is bursting with potential, but brands often run into a few familiar hurdles:
Budget Limitations: Many emerging brands lacked the resources to launch extensive marketing campaigns, restricting their ability to scale.
High Product Prices: With premium pricing and no ongoing offers or discounts, conversions remained sluggish, especially among price-sensitive audiences.
Underperforming Influencer Content: Initial influencer reels failed to capture the vibe and energy of the brand, leading to poor engagement and low ROI.
Lack of Effective Offers: No discounts or bundles meant fewer incentives for first-time buyers, making customer acquisition all the more difficult.
We believe that creativity thrives under constraints. Our cross-functional team of marketers, content creators, and strategists huddled (and hustled!) together to crack the code:
Budget-Smart, Result-Driven Strategy: Working with tight budgets didn't stop us—we turned every rupee into ROI. From low-cost high-impact campaigns to smart retargeting, we built lean and mean funnels that delivered.
Influencer Marketing with a Twist: We didn’t just hire influencers; we partnered with them. Our team guided content creation hands-on, ensuring every reel felt authentic, visually engaging, and aligned with the brand story.
Learnings from Multiple Brands: Having worked with several beauty and wellness names gave us unique insights into consumer behavior, product positioning, and what really works. This insider knowledge became our playbook for success.
Team-Driven Execution: Every member of the Toffee team—from media buyers to creatives—rolled up their sleeves and got involved. Brainstorms, test shoots, last-minute edits—we were in the thick of it, together.
Despite every challenge, we delivered results that made us and our clients proud:
The platform’s transformation was not only strategic but also deeply collaborative. Our team worked tirelessly often late into the night bringing energy, creativity, and a shared commitment to excellence. From carefully orchestrated shoot days to celebrating every milestone, the process was a testament to the passion and dedication of everyone involved.