Digital marketing works for companies in many ways, like gaining more traffic, staying ahead of their customers, receiving feedback from customers, and many more. But

The technology is advancing at such a fast pace that one cannot even make use of one trend entirely before it becomes old news. With

PPC or Pay Per Click mode of advertisement is one of the most popular forms of advertising. Most people use this particular form and acknowledge

When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same.

A successful digital marketing campaign is not just about the keywords. It is also about the different types of metrics that are clubbed together to

As we look forward to the coming year, digital marketing has become increasingly challenging. Marketers now have to juggle burgeoning social platforms and increasing rules,

We hear about the reach of social media globally and how it can prove to be instrumental for businesses on their way to success. However,

A while back Mark Zuckerberg made his intentions about utilising the power of the facebook updates communities. In his hour-long conference in the month of