Ever wondered why there are so many online reputation management firms out there in the market? It’s because the customers are no longer acquiring your services only on the offline stores on the streets or maybe the malls. Technology has made people smarter and now whenever people hear about something new or foreign, the first thing that they do is a search for it. Take an example of a new company that you see in a mall. How do you know if it’s a good one?

You’ll probably do an internet research to check the credibility and authenticity of the company. If it’s not even appearing on the online searches, would you even consider treading onto the welcome mat of that flashy new store? ABSOLUTELY NOT! That’s how important SEO could be to the reputation of your brand