Conversion Rate Optimization (CRO): Turning Visitors into Loyal Customers
Businesses seek to establish a solid online presence and attract potential clients to their websites in the ever-changing digital landscape. However, more than simply attracting traffic to a website, the ultimate goal is to turn those visitors into loyal consumers who interact with the business and help it grow. This is where CRO comes into […]
Twitter’s new range of features for better tweet engagement
The importance of twitter is aiming at making tweet interactions even more engaging and overt. Last month we got to know that Twitter’s product manager, Sara Haider, posted mock-ups and asked for the users for their views and feedback. As of now, they’re not yet rolled out because Twitter’s testing these and it will be […]
Stay Ahead of the Curve: Navigating the Google March 2024 Core Update and New Spam Policies?
Introduction With the advancement of technology and the emergence of the Internet, the global economy is progressively becoming digital. In the current scenario, more than 61% of the world’s population has access to the Internet. The Internet has developed one of the most important components of our digital life, Google. Google is the most popular […]
The Ultimate Instagram Marketing Guide
Instagram, which boasts nearly a billion users, has several features that work perfectly for your promotional video ideas. If used strategically, it can help increase sales. We’ve got 15 Instagram video ideas for your business advertisements to flourish: Teaser videos: Teaser videos build anticipation among viewers while efficiently promoting your content. They could be about […]
Pay Per Click: Reaching Target Audiences with Precision
In the present digital environment, businesses continuously seek efficient ways to contact their target audience. Pay Per Click (PPC) advertising by the best PPC companies in Noida has emerged as a powerful tool to reach the right audience with precision. This article explores the ins and outs of PPC advertising, its benefits, and how it […]
Emerging Trends in Digital Marketing: Insights for 2024 and Beyond
The digital marketing landscape is complex yet an inevitable part of any brand or organization’s overall marketing campaign. It will keep getting increasingly complex as new technologies and platforms emerge. Marketers must follow a strategic approach and stay abreast of market trends to stay ahead of the curve and relevant in the competitive industry. Market […]
WE ARE 8 YEARS OLD! LET’S WALK DOWN THE MEMORY LANE AND CHERISH ALL THESE YEARS!
First of all, we like to congratulate the whole Toffee team on the completion of a glorious 8 years! We have completed 8 glorious years in the field of information technology. We started with just an idea and now we are here. Through these years, one thing that has remained constant is our quality services […]
Algorithm Updates: Google’s Focus on E-E-A-T in Content Ranking
With the advancing technologies and the increasing prevalence of the internet, it has become crucial for brands or businesses to reach the audience through online marketing. Brands must use effective strategies to build brand identity and online presence. One such remarkable strategy is Search Engine Optimization, which determines how search engines understand your website’s rank. […]