Get the most out of Shopping ads with different comparison-shopping service
As we are progressing towards shopping ads as more and more into the 21st century, the importance of online marketing and shopping is on the rise like never before. Who would’ve thought that you can have your dress altered while sitting in your coziest of the blankets or get your food delivered in a few […]
Top 5 Digital Marketing Trends 2022
As we look forward to the coming year, digital marketing has become increasingly challenging. Marketers now have to juggle burgeoning social platforms and increasing rules, automation, personalization, and the basics like PPC, SEO, branding, and UX. Keeping up with the ever-changing digital marketing trends certainly seem to be challenging, but it is essential to do […]
How to Boost Your Website’s SEO – Right from the Experts
Why do You Need SEO? Search engines have a certain algorithm that will determine the order of websites shown in results. And Search Engine Optimization, on the other hand, is a way to increase the chances of your website being shown on top. SEO is simply about creating content that the users want to see. […]
Why Use Social Media Marketing for Startups & Small Businesses?
We hear about the reach of social media globally and how it can prove to be instrumental for businesses on their way to success. However, it also brings up the question if it is equally good for startups or small businesses. The answer to this question is definitely a Yes, and any business can take […]
Facebook’s new update allows Facebook pages to join groups
A while back Mark Zuckerberg made his intentions about utilising the power of the facebook updates communities. In his hour-long conference in the month of June in 2017, the tech-billionaire emphasized on how Facebook communities have made a significant impact over the world and how it is ‘bringing the world closer together’. Mark’s attention to […]
Top 10 Best Practices For Internal Linking In SEO
Introduction Internal linking is a simple but highly effective strategy for SEO. Internal links are the links that navigate to other web pages or resources within the same domain. This guides the search engine through the website, increasing the page authority and overall increasing the user experience. What makes internal links crucial? Improved Page Authority: […]
Path To Social Media Success In 12 Steps
Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital […]
How to Link Google Ads to GA4 for Better Search Results
Introduction In the ever-growing business world, companies must take a comprehensive approach to understanding customer needs and behaviors, advancing technologies, and market trends. Google ads are an invaluable digital marketing tool that allows businesses to reach their target audience and provide users with relevant information, products, or services online. Toffee Global, an acclaimed PPC company […]