How Can Effective Digital Marketing help to Revive Companies During and After COVID-19?
Digital marketing works for companies in many ways, like gaining more traffic, staying ahead of their customers, receiving feedback from customers, and many more. But during the Covid-19 pandemic, digital marketing companies in India have seen an increase in the use of digital marketing strategies to boost their business. Let us discuss the role of […]
7 Upcoming Digital Marketing Trends In 2020
The technology is advancing at such a fast pace that one cannot even make use of one trend entirely before it becomes old news. With such drastic changes appearing in the digital landscape almost daily, the businesses need to up their digital marketing game to stay in trend. One missed chance can result in a […]
Tips to Improve your Website’s SEO Using HTML Header Tags Optimization:
Introduced initially to generate greater awareness across search engines for specified companies, SEO in today’s day and age equates to a more significant and functional generation of high-quality leads. It enables companies to build a stable brand identity around themselves. At Toffee Global, our SEO experts strive to develop a highly detailed approach to choosing […]
PPC- How It Works and Its Advantages
PPC or Pay Per Click mode of advertisement is one of the most popular forms of advertising. Most people use this particular form and acknowledge that it is the best version. For any company to make headlines, particularly in the digital domain, marketing is an essential requirement, and this is something that many forget to […]
Content Marketing: B2B vs. B2C
When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same. While the basic idea of a B2B (Business to Business) and B2C (Business to Consumer) marketing is the same, the process is radically different. One is selling a product in […]
Key to Getting Top Rankings: Acquisition and Distribution of Metrics
A successful digital marketing campaign is not just about the keywords. It is also about the different types of metrics that are clubbed together to guarantee a higher ranking of your business. The performance metrics measure your digital marketing strategies for understanding your efforts to drive organic search traffic to your website. Toffee, a top digital […]
Google Webmaster Report on Google Medic Update
It is always an exciting time when it comes to Google updates and the past month was no different. Google has been rolling out major updates at a commendable pace and there was a big batch of them the previous month. These were so substantial that people assigned them a name, referring to them as […]
Make The Algorithm of the World’s Second Largest Search Engine Work In Your Favor
YouTube was formed in 2005 as a naïve idea of letting people share special moments with their loved ones. The idea exploded into a website that, now, has more traffic than search engines such as Bing, Yahoo, Ask, and AOL combined. With the freedom to express your views on a platform that reaches billions, YouTube […]